Garmin Expands Relationship with Motorcycle OEM and Announces New Product
OLATHE, Kan.--(BUSINESS WIRE)--Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation, today announced it has expanded its relationship with BMW Motorrad and the companies have developed the next generation BMW Motorrad Navigator, the Navigator IV, a motorcycle-friendly GPS navigator that is based on Garmin’s zūmo™ 660. The BMW Motorrad Navigator IV takes the best of Garmin’s navigation technology and adds exclusive, BMW specific features such as a customized mount, preloaded BMW dealer database, unique audio and Bluetooth handling capabilities, and more.
“Garmin and BMW are known within their respective industries for providing high-quality, high-end products with superior customer satisfaction and support,” said Roger Jollis, Garmin’s director of OEM and mobile marketing. “By equipping BMW motorcycles with the BMW Motorrad Navigator IV, riders can let the GPS device deliver spoken turn-by-turn instructions while they focus on the road and enjoy a worry-free ride.”
This portable, 4.3-inch navigator has a bright touchscreen display that is glove-friendly and comes preloaded with detailed street maps with millions of points of interest that include locations like restaurants, gas stations, ATMs, hotels and specific street addresses. After the rider selects a destination, the system calculates the best route and gives turn-by-turn, voice-prompted directions to the final destination. This feature can also work with a compatible Bluetooth enabled helmet or headset. The BMW Motorrad Navigator IV’s stereo (A2DP) Bluetooth wireless technology makes it possible for riders to pair their phone to a Bluetooth enabled helmet or handset so that they can safely talk on the phone or listen to MP3’s without having to remove their gloves or helmet.
The BMW Motorrad Navigator IV comes with a BMW exclusive, four-button motorcycle mount that enables many quick-key functions for extra control and usability. The mount and GPS device are vibration-tested, waterproof (IEC 529 IPX-7 standards), and designed to withstand fuel sprays and UV rays.
While riding, it is easy to access trip information directly from the BMW Motorrad Navigator IV’s trip information page like speed, heading, altitude, and a customizable fuel gauge that can be modified to the motorcycle’s maximum fuel range. It also has sophisticated routing capabilities so that riders will never have to wonder if they are in the correct lane, because the device will guide them with arrows to the appropriate lane for approaching turns or exits. In some major metropolitan areas, surrounding buildings are displayed in a 3D transparent view.
If a rider wants to share rides with others or keep a detailed log of trips, it’s easy to do. Routes can be shared between Navigator IV units via Bluetooth, or by connecting the device to a computer and logging on to a free online community of routes specifically for motorcyclists. In addition, owners can also plan routes online through Google or MapQuest and send the routes or points of interest to the device before they begin their journey.
The BMW Motorrad Navigator IV is expected to be available in the third quarter from authorized BMW Motorrad retailers in North America and Europe.
About Garmin International Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin and zūmo are registered trademarks of Garmin Ltd. or its subsidiaries. Bluetooth is a registered trademark of the Bluetooth SIG, Inc.
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Notice on forward-looking statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding the company’s future product introductions are forward-looking statements. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 27, 2008, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of Garmin’s Form 10-K can be downloaded at www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.