Garmin Mobile™ for BlackBerry® Introduces a Lifetime of Navigation
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation, announced today a one-time-purchase plan for Garmin Mobile for BlackBerry. This one-time, $99.99 purchase is only available in North America and will give customers who own BlackBerry devices unlimited use of Garmin Mobile’s turn-by-turn, voice prompted directions for the life of their specific BlackBerry. Users will also have unlimited access to Garmin Mobile’s dynamic content such as traffic, weather conditions and forecasts, fuel prices and more. The one-time purchase Garmin Mobile for BlackBerry is designed to meet the navigation needs of customers who prefer a one-time purchase rather than continuous monthly payments.
“Garmin is one of the first to offer a one-time purchase navigation package for BlackBerry devices,” said Charles Morse, Garmin’s director of mobile and online marketing. “Having turn-by-turn directions on a BlackBerry is essential to mobile professionals because it takes the stress out of navigating to that important business meeting or child’s soccer game. It helps people arrive at their destination every time, while taking into consideration uncontrollable variables like traffic.”
Garmin Mobile for BlackBerry is easy to use and offers users extreme utility especially when traveling in unfamiliar areas. Users can navigate to addresses in North America, or search millions of points of interest (POI’s) – places like hotels, restaurants, shopping, and tourist attractions. Once a destination is selected, Garmin Mobile for BlackBerry automatically calculates the fastest route to the destination, and provides voice-prompted turn-by-turn directions along the way. If a turn is missed en route, Garmin Mobile automatically recalculates the route based on the user’s current location. Map data is provided by NAVTEQ – a world leader in premium-quality mapping.
Since Garmin Mobile for BlackBerry’s mapping data is stored online and not on the BlackBerry device itself, customers have the advantage of the most up-to-date mapping information available directly from Garmin. In order to access Garmin’s network with the mapping data, the BlackBerry device must have a data plan.
BlackBerry customers will also have access to traffic, fuel, and weather information. The traffic service identifies accidents, road construction, or other incidents affecting traffic, and routes users around the congestion. The fuel feature displays helpful fuel information such as the filling station’s name, fuel price, type of fuel, and distance to the station. Weather information lets users see weather conditions and forecasts at their current location or anywhere in North America.
Those customers using a BlackBerry without embedded GPS may need to pair their BlackBerry with the GPS 10x™, a highly sensitive, portable GPS sensor that receives location data from the GPS and transmits that information to the BlackBerry via Bluetooth wireless technology. The GPS 10x is not included in the $99.99 one-time purchase.
Garmin Mobile for BlackBerry’s $99.99 one-time purchase is available directly from Garmin at www.garmin.com/mobilephones. The one-time purchase plan for Garmin Mobile for BlackBerry is not transferable between BlackBerry devices.
About Garmin International Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin is a registered trademark, and Garmin Mobile is a trademark of Garmin Ltd. or its subsidiaries.
BlackBerry is a registered trademark of Research in Motion Ltd. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on forward-looking statements
This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding the company’s future product introductions are forward-looking statements. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 29, 2007, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of Garmin’s Form 10-K can be downloaded at www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.