Garmin® Announces Partnership with Jonathan Adler; Introduces Line of vívofit® Accessory Bands
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced a partnership with renowned potter, designer and author Jonathan Adler, introducing a collection of chic, pattern-printed accessory bands for the company’s popular daily activity tracker vívofit and the newly announced vívofit 2. By bringing the impeccable craftsmanship and modern style of the designer’s lifestyle brand to the vívofit family, the Jonathan Adler + Garmin line keeps users on trend while they develop lifelong healthy habits.
Jonathan Adler + Garmin designs are being showcased with the wide-ranging line of purpose-built Garmin wearables in the Garmin booth (South Hall 4 #35811) at this year’s CES.
“Jonathan Adler + Garmin combines fashion with purpose-built wearables, so users never have to choose between personal style and trusted technology,” said Dan Bartel, Garmin vice president of worldwide sales. “We’re very excited to partner with Jonathan Adler, who shares our passion for innovation and commitment to enhancing people’s lives, to bring his iconic designs to the vívofit family’s easily interchangeable accessory bands.”
"Potters may not have a reputation for unbridled athleticism, but I confess: I’m a fitness fanatic. As a designer, I was thrilled to work with Garmin to add some of my favorite colors and patterns to the vívofit and vívofit 2 accessory bands. As a gym-goer, I’m thrilled to take my fitness to the next level with Garmin’s activity trackers,” said Jonathan Adler.
Featuring several of Jonathan Adler’s signature patterns, the line will have a variety of interchangeable designs available for vívofit 2 as well as vívofit, helping users stay active no matter the occasion. Designed to be worn 24/7, vívofit 2 features one-year battery life and is water resistant1, so users rarely ever have to take it off. In addition to a visual move bar on its always-on display, vívofit 2 features audible alerts that remind users when it’s time to get up and move. It monitors progress all day long tracking steps, calories, distance, sleep, and features a newly added backlight so users can easily check their stats day or night. During a workout users can pair vívofit 2 with a compatible heart rate monitor2 to track heart rate and zone data, or use its stopwatch feature to record timed activities with or without a heart rate monitor.
Throughout the day vívofit 2 automatically syncs with paired mobile devices3 through the Garmin Connect™ Mobile app, so users can see a complete picture of daily activities. In Garmin Connect, a free online fitness community, users can track sleep patterns and trends, join online challenges and earn virtual badges for extra motivation. For detailed calorie tracking users can link their Garmin Connect account with MyFitnessPal® to compare calories burned to consumed and see their net count for the remainder of the day based on goals set in MyFitnessPal.
Shipping in Q1, Jonathan Adler + Garmin bands will be available bundled with vívofit 2 for a suggested retail price of $139.99, and as three-pack accessory bundles for vívofit 2 and vívofit for $39.99.
Jonathan Adler + Garmin and vívofit 2 are the latest from Garmin’s expanding fitness segment, which focuses on developing technologies and innovations to enhance users’ lives and promotes healthy and active lifestyles. Whether it’s running, cycling, or other athletic pursuits, Garmin fitness devices are becoming essential tools for athletes both amateur and elite. For more about features, pricing and availability, as well as information about other Garmin fitness products and services, go to www.garmin.com/intosports, www.garmin.blogs.com and http://twitter.com/garmin.
1 Water rating 5 ATM (50m). For more information, see Garmin.com/waterrating.
2 Included with some models, sold separately on others.
3 See Garmin.com/BLE for a list of compatible phones.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin and vívofit are registered trademarks and Garmin Connect is a trademark of Garmin Ltd. or its subsidiaries. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
About Jonathan Adler
Jonathan Adler is dedicated to bringing style, craft, and joy to your life. There are more than 25 Jonathan Adler stores worldwide, a thriving e-commerce site, and a wholesale business boasting over 1,000 locations globally. His roots as an artist and sculptor continue to influence his brand of home accessories, which includes decorative objects, tabletop collections, bedding, bath accessories, candles, furniture, rugs, pillows, lighting and more. Adler is the author of the Happy Chic book series. He lives in New York City with his partner, Barneys Creative Ambassador at Large Simon Doonan.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2013, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.