Garmin® Announces Sponsorship of Professional Snowboarders and 2015 X-Games Gold Medalists Mark McMorris and Silje Norendal
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced the sponsorship of the 2015 Winter X-Games gold medal winning snowboarders Mark McMorris and Silje Norendal as their official action cam and watch provider. Both riders will be equipped with Garmin VIRB® action cams, as well as a fēnix® 3 multisport watch for McMorris and a vívofit® activity tracker for Norendal. This announcement coincides with the Burton US Open Snowboarding Championships presented by MINI, where Garmin is the official action camera sponsor. Both riders will be competing in the slopestyle competitions.
“We’re thrilled to have Mark and Silje on board as Garmin’s first sponsored snowboarders,” said Jon Cassat, Garmin vice president of communications. “Garmin has products that can make snow sports more memorable, and these high-profile athletes will help showcase our action cams and wearables to skiers and snowboarders everywhere.”
Mark and Silje will utilize Garmin wearables and the VIRB action cams as part of their training on and off the mountain. Both riders will be able to capture and share content with VIRB, and with the camera’s unique built-in GPS, they’ll be able to overlay data like heart rate, elevation and speed into their videos, creating even more dynamic content and proving how impressive their tricks really are. The fēnix 3 and vívofit that they wear on their wrists will also give them valuable fitness information on and off the hill, and they’ll be able to use Garmin Connect™ to analyze their data and improve performance.
Originally from Saskatchewan, Canada, Mark McMorris has made a name for himself as one of the top snowboarders in the world. As the first-ever snowboarder to successfully complete a backside triple cork 1440, and first snowboarder in X-Games history to score a 98.00 in Slopestyle, Mark is considered a legend in the snowboarding world, and he’s only 21. This winter has already proven great for Mark, winning first place in Slopestyle and Big Air at the 2015 Winter X-Games in Aspen, and finishing second at the Burton European Open. Last winter was no different. Mark finished second in Slopestyle at the Winter X-Games in Aspen, and despite a crippling crash leaving him with a fractured rib, he still competed in the Sochi Winter Olympic Games just days later, ending up with a podium finish and a bronze medal.
Hailing from Oslo, Norway, Silje is becoming a recognizable name and face on both sides of the Atlantic. She’s no stranger to big wins, after taking home the gold in Slopestyle at the 2013 Winter X-Games in Tignes, and the 2014 and 2015 Winter X-Games in Aspen. Silje also finished on the podium at huge events like the Dew Tour Mountain Championships and Burton’s High Fives in NZ, as well as an impressive 11th place finish at the Sochi Winter Olympic Games. Aside from the prestigious achievements, it’s Silje’s style and work ethic that really stand out, both on and off the hill. Whether she’s doing smooth frontside rodeos over the biggest tables in the park, or posing on the cover of fitness magazines, there’s a style and grace with Silje that can’t be ignored.
For more than 25 years, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin's virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, twitter.com/garmin, or youtube.com/garmin.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin, VIRB, fēnix and vívofit are registered trademarks.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
About the Burton US Open
The world’s best snowboarders will come together in Vail, Colorado from March 2rd – 7th to partake in the longest running, premier snowboarding event, the Burton US Open Snowboarding Championships presented by MINI. By day, experience world-class halfpipe and slopestyle competition, then at night keep the momentum high with FREE concerts, events and activities for all-ages. A big thanks to the following partners for their support of the 33rd edition of the Burton US Open: MINI, Vail Mountain, Mountain Dew®, Town of Vail, Paul Mitchell, 3M™ Thinsulate™ Insulation, Garmin, G-SHOCK, Pacifico, Bear Naked, Chipotle, Shiseido, CHILL, anon, Analog and the World Snowboard Tour.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 27, 2014, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.