Garmin® Signs on to Sponsor Gillett Evernham Motorsports Team in NASCAR Sprint Cup Series
Garmin International Inc., a unit of Garmin Ltd. (Nasdaq: GRMN), today announced that it will become an associate sponsor of the No. 19 Gillett Evernham Motorsports team in the 2008 Sprint Cup series with driver Elliott Sadler. Electronics retailer Best Buy is the car’s primary sponsor. Garmin is partnering with Best Buy Racing for the second year in a row.
“As Garmin continues to set the standard with innovative technology, it seemed fitting once again to partner with Best Buy to sponsor an event so heavily followed by Garmin users,” said Dan Bartel, Garmin’s vice president of worldwide sales. “We’re excited to be on board with NASCAR and the Best Buy team, and we are confident in the user connection that this partnership brings.”
The No. 19 car will sport a prominent Garmin logo that will also be found on driver and crew uniforms, and it will appear on other supporting vehicles throughout the 2008 race season. During the season, an interactive Garmin kiosk will be available in the Best Buy Fun Zone Technology truck as it makes race day appearances. Garmin will serve as the primary sponsor when NASCAR heads to Dover on June 1, 2008, and on September 28, when drivers compete at Kansas Speedway.
“This partnership is a great opportunity for cross promotion of the Best Buy and Garmin brands,” said Brad Morrill, senior manager, Best Buy Motorsports. “The teaming of two big consumer electronics brands will certainly give us a tremendous advantage in reaching our target audiences. We’re looking forward to Elliott spending a great deal of time in the winner’s circle this season.”
Garmin is the premier provider of GPS (Global Positioning System) enabled devices and a leading designer and manufacturer of consumer electronics. Recognized for ease of use for both pedestrian and in-car service quality, user-friendly interface and a rich set of features, Garmin’s nüvi® personal navigation devices are the standard by which others are judged. Garmin also manufactures products for hikers, hunters, boaters, runners, cyclists and pilots.
As an accomplished hunter, avid outdoorsman and a racing fan favorite, Elliott Sadler is an ideal fit for this Garmin sponsorship. Reaching not only the automotive market through his competitive racing, he also relates to Garmin’s outdoor recreation enthusiasts. In stores, on television and on the track, this partnership reinforces Garmin’s leadership and vast array of products to the more than six million race fans that attend the events each year and the nearly 75 million fans watching from home.
“I am thrilled Garmin has joined our Best Buy Dodge. We think it is going to be a pretty exciting year,” said Sadler. “I’m a gadget guy and both of the companies keep me busy with all their cool stuff. I don’t expect NASCAR will let me put a Garmin in our race car anytime soon, but I will have one in my personal car.”
No stranger to victory lane, Sadler has had three Sprint Cup wins, 55 top-10 finishes and seven pole positions while in the driver’s seat. A leading team in the NASCAR Sprint Cup Series, NASCAR Nationwide Series and ARCA RE/MAX Series, the Gillett Evernham Motorsports team is known for bringing technological innovation to its race program.
About Garmin International Inc.
Garmin International, Inc. is a member of the Garmin Ltd. (Nasdaq:GRMN) group of companies which designs, manufactures, markets, and sells navigation, communication and information devices and applications -- most of which are enabled by GPS technology. Garmin is a leader in consumer and general aviation navigation and its products serve the automotive/mobile, outdoor/fitness, marine, and aviation markets. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin and nüvi are registered trademarks of Garmin Ltd. or its subsidiaries.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on forward-looking statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding the company’s future product introductions are forward-looking statements. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 30, 2006 filed by Garmin with the Securities and Exchange Commission (Commission file number 000-31983). A copy of Garmin’s Form 10-K can be downloaded at www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.