Garmin® Teams with Actor/Conservationist Edward Norton to Sponsor the Maasai Marathon Benefitting African Conservation
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation, today announced its support of the Maasai Wilderness Conservation Trust and its Maasai Marathon team, a group of 30 runners led by Edward Norton and three Maasai warriors, who will run in the ING New York City Marathon on Sunday, November 1st.
Norton, a pilot and longtime user of Garmin products for flying, recreation and travel, has used Garmin’s Forerunner 405CX GPS-enabled fitness watch in training and preparing with the Maasai runners for the race. Norton will be downloading his running data to Garmin Connect’s online community, where millions of activities are shared, compared, stored and explored. Garmin has also made a donation to the Maasai Wilderness Conservation Trust and will help promote the cause at the ING New York City Marathon expo and upcoming events.
“Garmin's technology has been instrumental in many aspects of MWCT's work, from aviation to wildlife surveys to creation of conservation databases. This partnership is particularly exciting for us because it's a company whose products are an integral part of the conservation mission” said Edward Norton.
The mission of the Maasai Wilderness Conservation Trust is to support the preservation of biodiversity within the Maasai tribal lands of East Africa by promoting conservation, education and health services within the Maasai community. The team, the cause, and the fundraising effort can be tracked on www.maasaimarathon.com.
Norton has maximized his training efforts by using Garmin’s Forerunner 405CX to accurately track real-time pace, distance and time while storing his training data and route for post-workout analysis. With hundreds of thousands of acres for training runs on unmarked routes, Forerunner’s GPS capabilities make it easy to see how far, how fast and how to get back to the beginning. And Garmin Connect helps each of these runners share and review their workouts long after it’s over. Supporters can view some of Edward Norton’s training runs at http://connect.garmin.com/explore?owner=maasaimarathonteam.
“Teaming with Edward and the Maasai was a perfect fit for us,” said Stan Brajer, director of Garmin Fitness Sales and Marketing. “We’re able to use our innovative fitness technology to benefit such a worthwhile cause, while getting to work with some of the most remarkable individuals taking part in this year’s ING New York City Marathon.”
Garmin, which has been active throughout its 20-year history with local, national and global charitable efforts, will use its innovative technology and worldwide reach to support the efforts Maasai Wilderness Conservation Trust in Kenya.
Some key milestones recently achieved by the MWCT include:
- raising over $750,000 to support the programs in conservation, education and health care in the Maasai community
- preventing killing of any lions or other large predators for the second year in a row through the predator compensation program, resulting in a tripling in the local lion population within 24 months
- opening the new Chyulu Conservation and Research Center; a fully equipped former safari camp, now the headquarters of MWCT and a base for research and collaborative regional conservation efforts
- initiating new collaborations with African Wildlife Foundation, the Yale School of Forestry and Environmental Studies, Partners in Health and pro bono projects with the companies AECOM and RMJM
- securing a 5000 acre wildlife conservancy zone through a pioneering lease agreement with the community – a major 1st step toward the goal of a conservancy network that preserves ecosystem features while bringing annual revenue to the Maasai
- providing employment and other sustainable income for the local community through one of the worst droughts in memory
Many more details about the Maasai Wilderness Conservation Trust, the runners, and how to sponsor them can be found at www.maasaimarathon.com, where photos and videos show Norton and the Maasai training with Forerunner in breathtaking surroundings.
The Forerunner 405CX is one of the latest breakthroughs from Garmin, which has spent 20 years developing technologies and innovation to enhance users’ lives, making Garmin a household name in the automotive, aviation, marine, wireless, outdoor and fitness industries. To learn more about the Forerunner 405CX and Garmin’s other products and services, go to www.garmin.com and www.garmin.blogs.com.
About Garmin International Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin and Forerunner are registered trademarks, ANT and ANT+ are trademarks and Garmin Connect is a service mark of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
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