Press Release

KC Cache Dash: A high-tech scavenger hunt where charities are biggest winners

February 23, 2012 1:01 PM EST

Garmin International and Land Rover Merriam today announced the inaugural KC Cache Dash, a high-tech scavenger hunt based on GPS technology and social media connectivity, designed to promote awareness and support for local charities. On Saturday, March 24, KC Cache Dash will kick off at Garmin’s headquarters in Olathe, KS, and the interactive scavenger hunt and related festivities will conclude at Land Rover Merriam in Merriam, KS. While four teams in state-of-the-art Range Rovers explore the entire Kansas City area for hidden treasure using Garmin devices and clues logged at, everyone in the community is invited to the interactive geocaching expos at Garmin and Land Rover Merriam that will entertain and educate visitors of all ages with family-friendly activities and informational booths about the four charities selected as the event’s beneficiaries.

“KC Cache Dash is a unique way for Garmin and Land Rover Merriam to welcome and connect with the community while using technology to showcase our entire metropolitan area,” said Jon Cassat, Garmin’s vice president of communications. “In addition to the excitement of a daylong scavenger hunt, we get to teach a very tech-savvy generation of kids about geocaching – a fun way to get outside and be active.”

With the launch of, where event details will be unveiled and fans anywhere can follow the action through live tracking and the #kccachedash tag, supporters also have the opportunity to donate to the four charities involved: KidsTLC, Project Uplift, Sleepyhead Beds, and the YMCA of Greater Kansas City.

“KC Cache Dash is the first event we’ve seen that blends recreation, connectivity, competition and charity – all with the goal of educating the community about these amazing nonprofit groups,” said Robert Hellweg, Marketing and Business Development Manager for Land Rover Merriam. “And by staying connected on social media, wherever you are on March 24, you’ll be able to support these organizations.”


  • 9 a.m.: Expo begins at Garmin (1200 E. 151st St., Olathe)
  • 9:30 a.m.: Opening remarks by Garmin, KidsTLC, Project Uplift, Sleepyhead Beds and the YMCA
  • 10 a.m.: KC Cache Dash kicks off and the four Range Rovers depart Garmin to start searching
  • Noon: Expo wraps up at Garmin, festivities head north to Land Rover Merriam
  • 1 pm: Expo begins at Land Rover Merriam (9400 W. 65th St., Merriam)
  • 4 pm: All Range Rovers must be back at Land Rover Merriam
  • 4:30: Awards Ceremony, allocation of donations and announcement of fundraising results

In the weeks leading up to the event, the teams and their Range Rovers will be introduced through the @KCCacheDash Twitter handle and Facebook event page. These teams will include avid geocachers from Kansas and Missouri, representing very active clubs in Topeka, Wichita, St. Joseph and Kansas City. Joining them in the Range Rovers will be social media specialists from the Kansas City area, using the tools of their trade to spread the word about their team’s progress and the charities they’re representing. And each team will be equipped with Garmin’s newest automotive devices and rugged outdoor handhelds for efficient navigation and geocaching.

In addition to being introduced to the four charities, expo visitors will have the chance to learn about geocaching and, try the activity themselves and build a cache of their own to take home and hide. Garmin engineers and employees will be on hand to demonstrate the devices and answer any questions that may arise from participating youth groups, classrooms, scout troops and families.

About the charities

  • KidsTLC has a mission to provide opportunities that transform kids and families in crisis while ensuring a safe environment. The group believes that the least we can do for children who have been abandoned, abused, neglected and thrown away, is to offer the opportunity to forge a healthy life for themselves. Donate here:
  • Project Uplift is an all-volunteer homeless outreach program founded in 1990. Uplift survives by donations and supporters’ personal commitment to feed and clothe the area's homeless. Our goal is to deliver to the homeless those basic human needs, care and compassion that are not usually received from other organizations. Donate here:
  • Sleepyhead Beds has delivered hundreds of beds to area children – connecting families with unused beds with families who desperately want and deserve the comfort their own bed provides. These services also benefit the community and environment by keeping hundreds of large, bulky mattresses out of area landfills. Donate here:
  • YMCA of Greater Kansas City is an inclusive organization of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility. Everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive at the Y. Donate here:

About geocaching

Geocaching is a globally popular, high-tech treasure hunt where participants of all ages explore the outdoors, hiding and finding containers of various shapes and sizes that are filled with collectables, trinkets and logbooks for signing in and letting fellow cachers know you were there. In 2010, Garmin announced the creation of, a completely free online community for creating, sharing and finding geocaches around the world. At – or using Garmin’s OpenCaching apps for iPhone® and Android™ – everyone can enjoy all of the caches and helpful information – the tips, descriptions, previous attempts, mass downloads, etc. – for free. Creating a cache consists of placing a container in a public area, saving the GPS coordinates and uploading them to a website. Finding a cache is as simple as searching the website and downloading those details to a GPS handheld.

About Garmin

Since its inception in 1989, Garmin has delivered more than 91 million GPS enabled devices – far more than any other navigation provider. In that time, Garmin’s goal has remained simple: To create navigation and communication devices that can enrich the activities our customers love – through automotive, aviation, marine, fitness, outdoor recreation and mobile products. Garmin is the global leader in satellite navigation because we take pride in the cooperative environment that stems from vertical integration — we design, manufacture, market and sell our products ourselves. During any given conversation about a product, you’re likely to find engineers, designers, artists, writers and salespeople sharing their thoughts. Learn more about us at, and join the conversation at;;; or

About Land Rover Merriam

Land Rover Merriam is Kansas City’s center for Land Rover and Range Rover vehicles, providing Sales of both new and pre-owned certified Land Rovers and Range Rovers as well as service, parts and accessories. Land Rover Merriam is part of Aristocrat Motors , which represents the luxury brands of Mercedes-Benz, Jaguar, Land Rover, Range Rover, Maserati, Porsche, smart and a Pre-Owned department, featuring those and other luxury brands. Aristocrat Motors talented employees offer the one thing all customers deserve and expect: excellent customer service (

About Land Rover

Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover and Range Rover is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque. Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.